Design History

Ask Jeeves, 8/99 - 1/01

Ask.com

Complete main consumer site redesign. Brought the homepage to a record low download size in an age when a palpable percentage of the Internet viewing public still used 28.8/33.6k modems.

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	Redesigned homepage
	Redesigned search results page. Also see the full HTML version.

Ask Jeeves Shopping

Complete design on a new architecture. Worked extremely closely with engineering and Product Management to develop this key new consumer channel.

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	Shopping home. Pulling off 3-dimensional navigation on a site targeted at normal, not especially Web-savvy consumers, was risky business. (HTML)
	Shopping stores page, having clicked the Stores tab on the upper, horizontal nav (HTML)
	The Featured Products tab (HTML)

AnswerPoint

Developed the design and most of the HTML for this first product of technology partner QUIQ, Inc. AnswerPoint was a community question/answer forum positioned to help users who did not find good results through the main Ask.com search engine.

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	Main page
	Category listing
	Question/thread listing
	Question/answer view
	Rating an answer
	Posting a reply

Personal Jeeves

On the Personal Jeeves project I assisted the Creative Director in the overall design, and handled a good deal of the production work and layout of "interior" pages.

• Home
• News
• Business
• Sports
• Horoscope
• Weather

Ask.com - download optimization exercises

As the Sales & Marketing groups continued weighing down the homepage with ad graphics and "enhanced creatives" such as JavaScript-intensive and Flash-based ads, the size of the home HTML file alone grew towards 15k. In what was as much a personal challenge as a symbolic revolt, I created a series of variations that were roughly 1/3rd the size.

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	4.58k HTML
	5.5k HTML
	5.33k HTML

Ask.com - update

In March '00 we launched my infamous hand-drawn page curl marketing tool.

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	To this day, I have trouble understanding how I got that pagecurl GIF to under 3.9k.